Elector is a drink for kingmakers — those who understand that true power doesn’t need to be shown off, but simply exudes all by itself. The raven is the collector and hoarder of treasures. The key it holds represents secrets lost to time. As keeper of secrets stolen from history, the raven with his key is the guardian of status and taste.

The bottle selected was totally customized as of the Estal TR Hot Rod model.

The main label and bottle emboss is designed to be generic across the brand and any future range extensions, and different color base labels of Kurz can be used to show different product ranges or ages.

As a result, the cost of any future brand extensions is naturally amortized, making the design all the more sustainable and cost-effective in the long term.


This project was made possible by EstalAvery Deninson and Leonhard Kurz, leaders in premium packaging innovation.


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