Fuoridimè is dedicated to the “Italian genius” — an artistic project that explores body aesthetics and deep thought. The Italian expression “fuori di me” literally means “being out of body,” but it also signifies thinking outside the norm and escaping the mundane experiences of daily life. To pay homage to this way of being, the Spazio Di Paolo team is showcasing some of Italy’s most important (though often unknown) scientists in its project.

The Estal bottle, Rude Collection 1919, has been selected for its creation.

Their main goal is creating a language that stimulates curiosity and interaction with the Kurz packaging, which is made of several overlapping and removable layers of paper designed to be positioned according to the consumer’s desires.


This project was made possible by EstalAvery Deninson and Leonhard Kurz, leaders in premium packaging innovation.

Discover the magnificient design of Spazio Di Paolo for