18 of December of 2021

 

 

THANKS POCKET ROCKET CREATIVE

Environmental consciousness and the premium drinks sector rarely go hand in hand. It’s a contradiction that was picked up on by Pocket Rocket Creative, who seek to demonstrate to luxury brands that they must address their long-term impact on the environment and that embracing sustainable materials is the way forward.

Team's vision is that all the materials used in their packaging designs should be eco-friendly, without compromising on a premium, luxury look and feel. For the bottle, therefore, they chose Estal’s Wild Glass, which is recycled glass that’s hand-blown and made into a unique, reusable decanter with a slight tint and a rippled sand detail; the view from above represents water flowing from the sea.

For the label, the team chose Avery Dennison’s recycled Fasson Cotton Black paper in combination with vegetable-based and non-toxic inks. As embellishment, they selected Kurz ALUFIN AL GIO NB.

 

This project was made possible by Estal, Avery Deninson and Leonhard Kurz, leaders in premium packaging innovation.

 

Discover the magnificient design of Pocket Rocket Creative for makeamark.world