Chad Michael focused on developing a brand that would resonate with the nature enthusiast and feeling of being at one with the elements.

Every aspect of the design is inspired by Tennessee’s landscape, iconic camping essentials and textures associated with outdoor necessities.

The customized Estal bottle design was developed by carefully examining hundreds of lantern shapes to identify their most consistent characteristics. The glass features a secure yet removable handle that reinforces this concept and gives consumers the option of hanging the product from their packs.

Kurz Fasson® paper was used to create the label.

The closure was inspired by objects like potbelly stoves and cast-iron cookware. Every aspect of the design needed to come together as a whole to make the product look and feel like a camping essential. And it does.


This project was made possible by EstalAvery Deninson and Leonhard Kurz, leaders in premium packaging innovation.

Do you want to know more about the Chad Michael project? Visit