A colour can be much more than a trend: it can become a statement of intent, an invitation to connect with our emotions and the world around us. This year, Pantone surprises us with a choice that transcends aesthetics: "Mocha Mousse" (PANTONE 17-1230), a warm brown tone that evokes the richness of cocoa, chocolate, and coffee—essential ingredients in moments of comfort and wellbeing. It’s a pursuit of sensations that we inevitably associate with the pleasure of savouring a fine wine, a bold spirit, or selecting a fragrance for a space in our home to immerse ourselves in sensory comfort.
Leatrice Eiseman, Executive Director of the Pantone Colour Institute, describes Mocha Mousse as a colour that is "sophisticated and lush, yet also an unpretentious classic, broadening our perception of browns towards the aspirational and luxurious." This balance between sophistication and warmth is what makes it such a significant choice for 2025—a year in which we seek to reconnect with nature, sustainability, and harmony.
A colour that resonates in packaging design
In the world of packaging, Mocha Mousse is not just a colour; it’s a declaration of how design can merge aesthetics with functionality while reflecting global values like sustainability and wellbeing. Its versatility makes it an ideal tone for a wide range of industries, from fashion and interior design to sectors like cosmetics, perfumery, and home fragrances.
At Estal, we feel deeply aligned with Pantone’s choice this year. Mocha Mousse resonates with our commitment to creating designs that inspire and also tell a story: from spirits bottles that exude boldness and character, wine bottles that connect with the essence of the earth, to packaging for cosmetics and fragrances that speaks of accessible luxury and sustainability. This tone reflects the warmth and authenticity we strive to incorporate into each of our products.
Nature, harmony, and design
The choice of a brown like Mocha Mousse also highlights our growing need to connect with nature. Earth tones evoke tranquillity and balance, two qualities that are increasingly valued in a fast-paced world. This colour aligns with the philosophy of "less is more," celebrating the organic and simple without sacrificing sophistication.
In our collections, such as Wildly Crafted with its organic textures or Wild Glass (100% recycled PCR glass), this approach is evident. We work with 100% recycled materials and designs that embrace the natural imperfections of glass, reflecting the authenticity that Mocha Mousse symbolises. This shade inspires us to continue exploring ways in which design can convey emotions and connect with global trends.
Design and colour: An inspiring future
Pantone’s selection of Mocha Mousse reaffirms the power of colour in design and its ability to influence our decisions and emotions. At Estal, we see this colour as an opportunity to inspire our clients and collaborators to create packaging that is not only functional but also coveted objects that tell stories and resonate with contemporary values.
As we move towards a future where design and sustainability are inseparable, Mocha Mousse reminds us that even the smallest details, such as colour, can profoundly impact how we perceive and experience the products around us. At Estal, we remain committed to leading this transformation—where glass, design, and innovation come together to create something truly extraordinary.
