Packaging is a key element in marketing strategies in order to be able to offer the desired and optimum image to the market. The first image of our product as seen by customers is fundamental, so it is essential for it to be well-designed, attractive, innovative, identifiable with the brand and different, all while being functional. That is the great challenge of designers today!
Here at Estal, we love design and packaging. We are therefore committed to new professionals and their creative spirit!
Last March of 2016 we began a collaboration project with Elisava, which this year is focused on Packaging Design Master students, with the aim of achieving a university-company relationship with the perfect balance of creative freedom and focus on the client.